Company Details:

Khaas, meaning “special” is Al Shaheer’s second retail brand, introduced in 2014. It ‘s value proposition was to sell quality meat at affordable rates in an environment that does not compromise on hygiene and safety. Khaas aims to redefine the concept of the neighborhood butcher shops. It is for those who seek practicality and always try to do the best for the people they love. In short, Khaas provides value at “aam” (ordinary) prices.

Our company has also made enormous strides in the local market and launched its own retail brands: Meat One and Khaas. Both of these brands retail the best of export quality meat coupled with great service from competent, courteous and friendly staff. Our specially designed, aesthetically pleasing outlets have garnered a lot of attention and positive feedback. Our retail customers can follow the whole process of meat preparation and be thoroughly convinced of the quality of meat they are buying. Learn more about our local brands in this section. If you are interested in institutional sales, please contact us for further details.

In addition to the export markets, there is immense business potential in the local meat sector as well. Pakistan’s goat meat consumption of 779,000 tons in 2011-12 ranks it among the top 3 in the world. 1.7 million tons of beef consumption in Pakistan is ranked 9th amongst beef consuming nations. In addition, 834,000 tons of poultry meat consumption puts it among the world’s top 20. Although meat consumption in Pakistan is rising, it remains very low by world standards. At just 18 Kg per person per annum, it is less than half of the world average of 42 Kg per capita meat consumption reported by the FAO.
Rapid urbanization, rising income levels and increased awareness presents a viable local meat market size that can be tapped into. The country has a large herd cattle herd size, which is sufficient to meet its local and export requirements.